Call of Duty mocks its own SBMM levels in social video
Call of Duty has released a video which appears to mock its own SBMM and fans are hating the irony.
20th Mar 2024 17:24
Images via Activision
Call of Duty mocks its own SBMM levels in social video
Call of Duty has released a video which appears to mock its own SBMM and fans are hating the irony.
20th Mar 2024 17:24
Images via Activision
That feeling when skill-based matchmaking begins to kick in is one of dread and fear.
For the first three games, it's all sunshine, rainbows, and 50 bombs, but the fourth game to the fourteenth game is a slog. It's a sweat. Its SBMM.
And Activision knows it. So much so that Call of Duty themselves has now released a promo video mocking the very function, and fans aren't happy with the irony.
Call of Duty inadvertently mocks its own SBMM
Call of Duty has been hard-pressed to promote Warzone Mobile over the last few days, with the handheld battle royal landing this week.
But amidst the social media campaigns, Call of Duty dropped a motivational video, which can only be construed as pioneering a "never give up" attitude. The short clip shows multiple mosh pit losses before the scoreboard ticks into their favour, netting a hard-fought 100-99 win.
But the underlying tone also depicts skill-based matchmaking at work, as players familiar with the system will realise that the final win is not one to be proud of considering the player level will have been significantly lower than the losses beforehand.
And it's safe to say that the fans noticed it...
Fans call out Call of Duty for accidentally mocking SBMM
Having seen the "17 games later" trope flash up on their screens, making the pain hit home, players hit back at the mockery, saying, "wow an advertisement for SBMM!"
"Remove engagement optimized matchmaking," another fan said.
"It is a bit insane that Activision posted a video on the official Call of Duty account over the weekend highlighting how bad their SBMM and EOMM system is," added the popular Call of Duty page CharlieIntel.
Skill-based matchmaking has been one of the most divisive elements of Call of Duty for years, but its open mockery has certainly rubbed some players the wrong way.
About The Author
Jack Marsh
Jack is an Esports Journalist at GGRecon. Graduating from the University of Chester, with a BA Honours degree in Journalism, Jack is an avid esports enthusiast and specialises in Rocket League, Call of Duty, VALORANT, and trending gaming news.
