Complexity sold to previous owner, relinquishing FaZe Clan overlap
Complexity has been sold to its previous ownership group, relinquishing any eclipse of the brand by FaZe Clan.
01st Mar 2024 14:32
Image via BLAST
Complexity sold to previous owner, relinquishing FaZe Clan overlap
Complexity has been sold to its previous ownership group, relinquishing any eclipse of the brand by FaZe Clan.
01st Mar 2024 14:32
Image via BLAST
Complexity, one of North America's most prestigious esports organisations, has been sold to its previous CEO, after a see-saw of ownership handovers.
The organisation, which was founded back in 2003 by Jason Lake, will be transferred back over to its original owner and Lake's investor group, after being bought by GameSquare in 2021.
Steeped in history for titles like Call of Duty, Counter-Strike, and Rocket League, Complexity will now continue to exist for the foreseeable future, after doubts arose over its possible eclipse by GameSquare-owned FaZe Clan.
Jason Lake re-acquires Complexity brand
As reported by Esports Insider, Complexity has been sold to Jason Lake and investors, from GameSquare on March 1, for a figure worth approximately $10.36 million.
The deal will see the Complexity brand name, its current esports teams, and any other intellectual property, be controlled by Jason Lake, pending approval from TSXV.
In a press statement, Lake said, "This is an epic moment in the history of Complexity and we’re grateful for this exciting opportunity.
"It’s now time to write the next chapter in our legendary story and I’m confident our loyal fans will greatly enjoy the years ahead."
Lake originally sold Complexity for a reported $27 million back in 2021.
Complexity avoids GameSquare and FaZe Clan cannibalism
The news of Complexity's sale comes in the wake of their seemingly impending doom at the hands of FaZe Clan, who this week finalised its merger with GameSquare.
Worries arose about Complexity's future as GameSquare bought the colossal FaZe Clan, with control going back to Richard "Banks" Bengtson, as few esports leagues allow two teams to compete from the same ownership group, given that the chances of match-fixing and conflict of interest skyrockets.
But with Complexity back in Lake's hands, the two organisations can now go back to competing against each other, which could also spark more teams across both brands, given sides like FaZe Clan Rocket League recently dissolving amid the pending conflicts.
The only thing left now is to revert back to the lower-case C and upper-case L of the original compLexity group. If you know, you know.
About The Author
Jack Marsh
Jack is an Esports Journalist at GGRecon. Graduating from the University of Chester, with a BA Honours degree in Journalism, Jack is an avid esports enthusiast and specialises in Rocket League, Call of Duty, VALORANT, and trending gaming news.
