Limited edition Razer razor is the latest cutting edge collab
Razer and Gillette have teamed up to create the Razer razor in what may be the strangest gaming collaboration of the year.
24th Aug 2023 17:46
Image via Gillette | Razer
Limited edition Razer razor is the latest cutting edge collab
Razer and Gillette have teamed up to create the Razer razor in what may be the strangest gaming collaboration of the year.
24th Aug 2023 17:46
Image via Gillette | Razer
Razer and Gillette have teamed up to create the Razer razor in what may be the strangest gaming collaboration of the year.
While it may seem like a joke, the Razer razor is very much real and will be for sale at the end of August.
The collaboration started as an April Fools joke
When it comes to the Razer razor the jokes write themselves, and that might be the point as the collaboration follows an April Fools joke from earlier this year that received a positive response from fans.
Ayesha Durante, VP, Global Head of Marketing at Razer, said: “After Razer Razer was introduced on April Fool’s Day, we’ve been inundated with requests to design one. We’re excited to give our fans what they asked for.
“This collaboration between two powerhouses has resulted in a co-created design, featuring the best of Razer and Gillette, with a focus on quality and performance.”
Even though the final product is, unfortunately, neither mouse-shaped nor covered in those classic Razer RGB lights, it is probably a much more ergonomic and practical razor than the April Fools concept one.
The Razer razor is very on brand
The GilletteLabs Razer Limited Edition razor fits well with Razer's signature branding, featuring the iconic triple-headed snake logo and trademark acid green colour.
Daniel Ordonez, Global Brand Franchise Leader for Gillette, said: “Razer, an elite gaming company, and Gillette, the world’s leading razor brand, is not just a naming coincidence.”
“We’ve been fans of Razer with its cutting-edge technology for a long time; it’s a brand that everyone recognizes in both gaming and technology. We’re thrilled to elevate the shaving and gaming experience through this exciting venture, marking a new step for us in gaming culture.”
This is not the first time the gaming peripherals brand has stepped outside its usual product range. In 2021, Razer released a reusable drinking straw.
The Razer-branded GilletteLabs with Exfoliating Bar razor will start rolling out online at Gillette.co.uk and Amazon from the end of August.
About The Author
Megan Cooke
Megan is GGRecon's Evening & Weekend News Writer. She has an undergraduate degree in Creative Writing and is working towards finishing her masters in Journalism. When she isn’t writing about games she can be found reading romance novels or playing cosy games like Stardew Valley, Animal Crossing, APICO, and Disney Dreamlight Valley.
